Social Media Trends to watch in 2025

As we navigate through 2025, social media remains at the heart of

digital marketing, continually evolving to shape how brands connect

with their audiences. Here’s some of the key social media trends this

year:

Short-Form videos

TikTok and Instagram Reels have captured

audiences with quick, impactful content that tells a story in 30 seconds

or less. These videos are engaging, easy to consume, and perfect for the

fast-paced scrolling habits and short attention spans of today’s users.

Every Brand should be on TikTok

In 2025, TikTok will be one of the most popular search engines, with

many users already preferring it over Google for product reviews and

recommendations. Unlike Instagram, where reach is limited to your

followers, TikTok’s algorithm allows content to connect with audiences

worldwide, regardless of follower count. This makes it the most crucial

platform to drive engagement and visibility. If your brand isn’t on TikTok

yet, now is the time to join and stay relevant.

Authenticity is Non-Negotiable

Consumers are no longer impressed by perfection - they want real,

relatable content. Brands that share behind-the-scenes moments, honest

storytelling, and unfiltered posts are favoured by consumers.

Authenticity helps build meaningful connections, which builds loyalty

and trust.

Temporary content drives engagement

Temporary content, such as Instagram Stories, continues to play a

significant role in social media strategies. Content that is short lived

creates urgency and exclusivity, encouraging immediate interaction.

Less AI and more authenticity

While AI offers efficiency, overusing it can result in impersonal and

generic content. Brands must balance AI tools with human creativity to

maintain authenticity. Original content makes sure your brand stays

consistent and unique, strengthening the connection with your audience

and leading to higher engagement rates.

At SoMe Agency, we embrace these trends increasing your brand’s

visibility while staying true to its unique identity. We create bespoke,

original content, avoiding reliance on AI, as we believe authenticity is

crucial. By staying genuine, we help brands build trust, strong

connections and stand out in a crowded digital space.

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