Why all brands should be on TikTok in 2025

TikTok has transformed from a platform for trends and entertainment into a crucial space for digital marketing. If your brand isn’t on TikTok yet, here’s why we think you should make it a priority in 2025:

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1. TikTok is the new search engine

TikTok is competing with Google as one of the most popular search engines. Many users already turn to TikTok for product reviews, recommendations and tutorials. Its visual and authentic content resonates with users, making it the go-to platform for discovering and researching brands.

2. Unmatched algorithm for global reach

Unlike other platforms, where your reach is often limited to your followers, TikTok’s algorithm allows your content to go viral and reach audiences worldwide, regardless of your follower count.

 3. Essential for reaching younger consumers

Gen Z, is deeply rooted in TikTok. If your brand aims to connect with younger consumers, this is the platform to be on. However it is also rapidly growing among older demographics too.

4. Fast-paced content for short attention spans

In today’s world, attention spans are shorter than ever. TikTok thrives on quick, engaging and to-the-point content, making it the perfect platform for capturing attention. Long texts and lengthy videos simply don’t resonate with modern audiences. 

5. A platform for creativity and storytelling

TikTok empowers brands to be creative in ways traditional platforms don’t. Through trends, challenges and storytelling brands can create authentic connections with their audiences. Whether it’s behind-the-scenes content, product tutorials or viral trends, TikTok provides so many opportunities to showcase your brand’s personality.

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6. E-commerce integration

TikTok has embraced social commerce, with features like in-app shopping and product links making it easier than ever to convert viewers into customers. Whether you’re a small business or a global brand, TikTok’s e-commerce tools can push sales directly from your content.

8. Building brand loyalty through authenticity

TikTok’s unpolished and relatable content makes it the perfect place to build genuine and personal connections with your audience. Users value authenticity over perfection, giving brands the chance to build trust and loyalty through real, organic content.

9. Learning from the TikTok ban drama

The recent TikTok ban in the U.S. in the beginning of 2025 highlights the importance of spreading your efforts across platforms. While TikTok is crucial, no single platform should be your only focus. Use TikTok to its full potential, but ensure your content strategy is across Instagram, YouTube, LinkedIn and beyond.

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Conclusion

TikTok is more than just a social media platform - it’s reshaping the way brands connect with their audiences and offers opportunities that no other platform can. It is still a relatively new space for brands, compared to Instagram and Facebook making it the perfect time to jump in and establish your presence.

Need help kickstarting your brand’s TikTok journey or creating scroll-stopping content? Don’t let the clock go TikTok - contact us today! We specialise in making unique and engaging TikToks that perfectly align with your brand’s identity and values.